About me
Natpakan Sirirat here, a designer who graduated from Mahidol University's Information and Communication Technology (International Program). My design philosophy is simple: ask insightful questions, then craft thoughtful, human-centered solutions.
Fuelled by a curious mind and a drive for continuous learning, I'm fascinated by the intersections of philosophy, science, politics, and culture, weaving these diverse threads into richer, more impactful creative work.
When I'm not designing, you'll find me exploring new places through my camera lens or enjoying the company of dogs – always drawing inspiration from the world's vibrant tapestry. I'm eager to join projects that resonate with purpose, driven by empathy, and infused with a touch of joy.
My past experience
NocNoc.com
who is an online marketplace for building materials and home decor, offering end-to-end services with AI-powered solutions. It connects suppliers, retailers, service providers, and homeowners to make home improvement easier and more seamless.
UX/UI Designer
- Led the design and implementation of a cohesive and intuitive visual language and interaction design system, ensuring brand consistency and a seamless, engaging user experience across all applications.
- Redesigned and optimized the application's information architecture (IA) to accommodate expanded services, significantly improving user find-ability, navigation efficiency, and overall task completion rates.
- Cultivated strong collaboration with product manager and developers, proactively addressing technical constraints and advocating for user needs to ensure the delivery of high-quality, user-centric features within project timelines.
FASTSHIP Co., Ltd.
FastShip is a cross border logistic platform for everyone who want to send their parcels abroad with diverse purposes.
UX/UI Designer
- Spearheaded UX/UI design across logistics (FastShip), e-commerce (Fastbuy), and influencer platforms (KOLLAB), consistently delivering designs that optimized efficiency, enhanced user convenience, and drove significant business impact.
BKK management Group
BKK Management Group focuses on providing Enterprise Digital Transformation
for companies to stay competitive in this modern era.
UX/UI Designer
- Designed and presented UI/UX solutions for various clients across healthcare, insurance, industrial, and e-commerce sectors. Key projects include an NCDs app with Siriraj Hospital, a mobile booking app for Aura Clinic during COVID-19, and systems for Grobest. Also led website revamps for Lucky Star Weaving with a focus on usability and visual clarity.
LINE MAN Wongnai
LINE MAN Wongnai combines LINE MAN with your daily personal assistant and Wongnai, the leading Lifestyle Platform with more than 10 million monthly active users.
UX/UI Designer - Internship
- Conducted a competitive audit for LINE MAN Mart (grocery feature) to identify UX opportunities and align product direction with market trends.
- Designed sticker-based communication in rider chat to replace text messages, reducing interaction time and improving efficiency through visual UX solutions.
- Created UI designs for key rider app features, including rating system, tipping functionality, and tip alert notifications — focusing on usability and seamless micro-interactions.
- Led the UI/UX revamp of the LINE MAN official website to improve user engagement and clarity of service offerings, applying a user-centered design approach throughout.
Plan B Media Co., Ltd.
Plan B Media is one of the most Diversified and innovative Out-of-Home media providers in Asia.
Web Designer - Internship
- Conducted user behavior analysis and content performance review across platforms (Stadium TH, SAT Thailand Sports Nation, Toyota E-League) to inform data-driven advertising strategies and design decisions.
- Designed the sitemap for StadiumTH using a user-centered approach, blending inspiration and sports into the core experience. Applied design thinking principles to align structure with user needs and brand storytelling.
My skills
UI Design
Designed responsive UI for both web and app to ensure optimal experience across all devices.
UX Design
Designed user experiences with a focus on usability and accessibility.
Graphic Design
Designed promotional and advertising materials for websites and various social media platforms.
Logo Design
Designed logos that reflect brand identity, enhance uniqueness, and improve memorability.
Video editing
Edited general video content, including presentations, vlogs, and advertisements.
Writing
copywriting, Facebook captions, content pieces, and articles on music, travel, and sports